Fila links with UK-based refugee football team

Fila has launched an accompanying campaign that aims to shine a light on the community organisation through a series of player portraits, an action-packed video (shot by Jasmina Wood) of a team training session, as well as an interview style-video featuring Changing Lives Club Manager David Simmons speaking on the importance of community support through football.The campaign also sees players wear the new Aaron Graphic Short Sleeved Tee, part of the Fila World Cup Collection. The tee features the brand logo alongside a flag compilation of competing countries in this year’s World Cup.

Changing Lives is a community programme based in Harlow, Essex, offering different activities and workshops to support young people within the area. Co-founded by Simmons and Ben Doyle in 2017, the non- profit organisation “aims to encourage young people towards a positive pathway through sport, mentoring and educational workshops working alongside schools and local youth initiatives within the area”.The team, which plays in the Harlow District League, is comprised of over 11 different nationalities, with players coming from some of the most dangerous and war-torn regions. The football club provides these young people with a chance to socialise, have fun and exercise while forming long- lasting bonds through the medium of sport. 

Related Posts

Bol.com opens fulfillment center in Waalwijk

In July 2015 the retailer first announced that it was building a new fulfillment center to accommodate the company’s rapid growth and innovation. The warehouse provides space…

Bangladesh factory safety group seeks to delay closure, flags lingering risks

The group comprises more than 200 firms – including global clothing giants such as H&M and Zara-owner Inditex – who are signatories to the Accord on Fire…

Farfetch faces EU antitrust ruling on YNAP deal amid mounting woes

The U.S.-listed company pioneered an innovative business model that persuaded many luxury brands to embrace selling online.But it has yet to reach break-even because of high technology…

Hema wins Lacoste lawsuit

Lacoste filed the lawsuit against Hema in October over the Dutch retailer’s use of a crocodiles and iguana motif across its children’s underwear range. Lacoste claimed that…

Government fails to tackle fast-fashion issues says report

With claims that the fast fashion industry is the second largest user and polluter of water globally and one of the largest contributors to modern slavery, new…

Bangladesh garment exporters hope for a rebound

Vietnam exported about $30 billion of garment products between July and June, surpassing Bangladesh that shipped about $28 billion worth of clothes, according to the General Statistics…